Websites are said to be the business card of the company in today’s world. If taking this thought into account, first impressions are not made during the first handshakes but when the customer first enters the website. If the company has not recognized the importance of their website and shared…

A software engineering process is the model chosen for managing the creation of software from initial customer inception to the release of the finished product. The chosen process usually involves techniques such as · Analysis, · Design, · Coding, · Testing and Debugging, · Maintenance Several different process models exist…

Often, search engine optimization (SEO) comes as an afterthought, and not everyone is always fully aware of its long-term benefits. Depending on the situation, SEO may involve both the IT and marketing departments. In a small business, just one (or very few) individuals will be doing everything. …

A real estate CRM is a customer relationship management (CRM) system that helps to manage all communications with both leads and clients. Real estate companies are depending mainly on digital marketing through different online channels to generate leads. The UAE’s real estate sector continues to see a hot market even…

The main goal of this article is to identify possibilities that marketing automation systems offer to modern organizations. The article shows that marketing automation processes can enhance an organization’s status and increase its equity. The marketing automation concept is centred on the fusion of sales and marketing departments coupled to…

Digitalization is a dynamic process where elements of the physical and digital world collide. And those digital initiatives that create new opportunities also lead to new challenges. As a result, there is a constant conflict between the need for digitalization and the need to overcome the challenges that it carries…

Digital technologies and their tools are fundamentally changing not only the technological order, but also the economic system. Recently, researchers and the business community attention has been focused on digital companies born in the era of the modern Internet and offering value propositions based on digital technologies and their cross-border…

Several recent studies examine hypothesized links between humanness, or human-like physical or evolutionary characteristics and ascriptions of humanity and social perceptions (e.g. Wang et al., 2019). Humanness, or lack of dehumanization, is associated with the possession of sophisticated cognitive and agentic capacities and emotional and experiential responsiveness (Deska et al…

Internet, social media, mobile apps, and other digital communications technologies have become part of everyday life for billions of people around the world. According to recent statistics for January 2020, 4.54 billion people are active internet users, encompassing 59 % of the global population (Statista, 2020a). Social media usage has…