20 Essential formulas MUST be known By Digital Marketing Managers
20 Essential formulas MUST be known by digital marketing managers to enhance any digital campaign and achieved the campaign objective successfully.
These Formulas have been prepared and written by Saabsoft Team,
- CTR(Click through rate) = Clicks/Impressions X 100
- CPM = Cost/1000 impressions
- CPA= Total cost(per acquisition)/total no. of leads
- Conversion rate = Conversion/Clicks
- Total cost = Click * CPC
- Adrank = CPC * (Quality Score + Ad-Extension)
- Quality Score = depends on — CTR, Landing page, Ad relevance
- Actual QS = Sum( (sum of QS * impression)/ sum of impressions)
- Actual CPC = (Ad rank below competitor/Quality Score of your) +0.01
- ROAS (Return on ad spend) = Revenue(or conversion value)/ad spends
- ROI = (Conversion- cost)/cost of ad spend
- Cost = conversion rate * profit margin
- Max CPC = (Avg Conversion Value/desired ROAS)*conversion rate
- Max CPC = (total conversion/clicks)/desired ROAS
- Ad CTR = Clicks / Ad impressions
- Ad request CTR = Clicks / Ad requests
- Ad request RPM = (Estimated earnings / Number of ad requests) * 1000
- Ad RPM = (Estimated earnings / Ad impressions) * 1000
- CTR = Clicks / Impressions
- Coverage = (Ad requests that returned ads / total ad requests) * 100
